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Search results for “consumer insights”
Brand versus product: the rise of the travel meta brand
11/20/2014
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1:54:40 PM
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Don’t forget the magic of good product data, of working with the meta brands to achieve success, and of thinking like a meta brand to win back all the sales – and the consumer insight – that your website can get.
How to use negative feedback about travel to create positive influence
06/29/2012
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9:37:12 AM
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By creating a culture that embraces all types of feedback and empowering your staff with the tools and resources to act upon it, hotels can dramatically curtail the instances of negative feedback.
Expedia, Inc. Reports Third Quarter 2011 Results
10/28/2011
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9:10:32 AM
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Expedia, Inc.today announced financial results for our third quarter ended September 30, 2011,revenue grew 15% and gross bookings increased 11% year over year.
An insight into online travel search by Google
09/08/2011
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10:47:56 AM
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When we look at the phases of the travel cycle - Dreaming, Researching, Booking, Experiencing and Sharing, we see potential for innovation, particularly in the early stages of Dreaming and Researching, and the final stage, Sharing.
Mobile Travel Booking Awaiting Take-Off
07/29/2011
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9:49:07 AM
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With peak vacation season upon us, a new study from mobile ad network Mojiva and Insight Express takes a look at travel planning via mobile. The upshot of the survey was that nearly three quarters of (73%) consumers book their travel plans a month or less in advance so it's not too late to target people during the peak summer travel season.
Marketing to Chinese Consumers: Dragon Trail Wins 2010 CTW Chinese Tourists Welcoming Award in the Product Innovation Category
05/26/2010
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11:32:51 AM
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For the seventh time, the “CTW Chinese Tourists Welcoming Award” winners, determined by an international jury of experts from inside and outside China, were presented with the awards during the COTTM China Outbound Travel and Tourism Market on April 29th, 2010 in Beijing, for providing excellent services and products for the growing Chinese Outbound Tourism market.
How companies are benefiting from Web 2.0: McKinsey Global Survey Results
09/08/2009
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10:07:55 AM
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The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
Hotels acknowledge impact of user reviews, but unsure how to respond
08/31/2009
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12:04:27 PM
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How are hotels perceiving and responding to the growing importance of user reviews? Are they embracing or ignoring this significant new trend?
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